Make the Right Impression with Business Cards
Donna Cardillo, RN, BS / Verticalnet, Inc.
Take a look the next time you see two professional people meet each other for the first time. Chances are, they’ll shake hands and exchange business cards. Each hands the other her card, looks it over, and gets on with the conversation or business at hand.
If you’re like most nurses, you probably don’t have a business card. But every professional needs a business card to network in the 21st century. And that means you.
“I’m not an executive or own a business. Why do I need a business card?” you might think. Don’t get hung up on the word “business” here; it’s just terminology. Your card is a professional way of exchanging information with someone or of presenting your contact information to another person.
If you don’t have a card, consider asking your boss to pay for obtaining them. Tell her a card is part of a professional image and that you’ll use them to network at association meetings and other events. That enhances not only your image, but also your facility’s.
If she won’t obtain business cards for you, have some made yourself. They’re relatively easy and inexpensive to have printed at any local print shop.
The appearance of your card makes an impression about you, so be sure to have cards that are professionally printed, free of fancy borders, cute pictures and flowers, garish colors, and such. Keep it simple. A plain white card with black lettering will do just fine.
Be cautious in using computer-generated cards that you can make yourself. These cards are typically flimsy and someone savvy can detect the minute perforations around the edge.