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A Need That a Recession Can't Stop

A Need That a Recession Can't Stop

Bob Moos / The Dallas Morning News

February 16, 2009

When Scott Bennett’s friends ask why he chose now to start a business, he confidently replies that aging doesn’t slow down for a recession.

Unfazed by the deepening downturn, Bennett and his business partner, Rob Novick, have launched Full Circle Advisors, a business that steps in and helps distraught families draw up plans for the care of elderly and frail parents.

“Even raising the subject of who will look after Mom, let alone working out all the details, is difficult in most families,” Bennett said. “We teach people how to pet the elephant in the room and agree on a plan of action.”

Starting a company is risky even in good times. But the two Dallas men are among entrepreneurs who think they’ve found a recession-resistant enterprise – catering to people overwhelmed by the prospect of caregiving.

Sharon Quick, a registered nurse, quit her job at a hospice company late last year to open Park Cities Healthcare Consultants, a business that lines up and coordinates care for the seriously or chronically ill.

Many of her clients are boomers juggling their jobs and child-rearing with caregiving.

After evaluating a patient’s needs, Quick assembles a team of professionals to help the older person stay at home, if possible.

She says she’s skirted the recession. Because she’s relying mostly on word of mouth for marketing, she expected to wait at least a month for her first client. But Quick was up to a caseload of 20 after several weeks.

“There’s no bad time to launch an enterprise that promises to ease the burden of caregiving,” said Matt Thornhill, founder of the Boomer Project, a consulting firm that helps businesses market to baby boomers. “The numbers don’t lie.”

The 65-plus population will almost double by 2030, increasing from 38 million today to 72 million. More than three-fourths of those older adults will suffer from at least one chronic condition that will require ongoing care.


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    youdonthearme

    over 5 years ago

    8 comments

    I'm interested in knowing which is the most feasible and economically sound way of starting a business... have the patient pay cash for services rendered (upfront/monthly/bi-monthly, etc...) or apply for the federal tax id which would qualify the business for medicare/medicaid payments. Also, as a RN interested in being a sole proprietor for a home health venture I would welcome the opportunity to explore options with a knowledgeable nurse who has perhaps owned their own business and/or who is in the initial stages of start-up. There is no doubt in my mind that this is the most opportune time for nurses to diversify their talents and expertise so they may benefit from this healthcare explosion that is about to occur. Hospital stays are becoming shorter and yet, the demand for quality nursing care continues to increase.

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    Account Removed

    over 5 years ago

    Great program!

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    dee7dee7

    over 5 years ago

    14 comments

    I have spent the last 6 years implementing the first Palliative Care Program at our local hospital system. These services are desparately needed. So many people do not know how to negotiate their health care to align with their wishes for end-of -life care. Unfortunately most MD's skirt the issue of death. Many times the pt/family does not understand that just b/c the MD says we can give you "X" treatment that it means they are going for a cure. They don't understand the difference between cure and attempting to get more time for the pt. They further don't understand that just b/c their MD offers a tx. they can decide if this is a tx that is in alignment with their desires. The MD will still treat them even if they decide they will do a&b but not c in the tx plan. We all must get more comfortable with EOL care especially discussing the potential side effects and prospective addition to the length of their life. Keep up the good work!!!

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    Sharonsquick

    over 5 years ago

    4 comments

    Thanks to you all for your kind and supportive comments:)
    S. Quick, RN

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    drsigman

    over 5 years ago

    10 comments

    I hope these people are so successful that many others will follow in their footsteps. This is a service that is so incredibly important and needed by the community at large. Social workers and case managers can only do so much and usually only when someone has been hospitalized. Hopefully this type of service will prevent many unnecessary hospitalizations which will cut down on the amount of money Medicare is spending each year.

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    Emmatol

    over 5 years ago

    186 comments

    GOOD, I love her daring spirit,Quick.
    Wishing you the best of impact.

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    vickielee1970

    over 5 years ago

    806 comments

    I really think that these people are onto excellent businesses that will not only support them and their families, but also give much needed emotional support and knowledge to families dealing with aging parents.

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