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Real-time Twittering Finds Its Way to Hospital Surgeries

Real-time Twittering Finds Its Way to Hospital Surgeries

Michael J. Crumb

September 10, 2009

DES MOINES, Iowa – From anesthesia to the recovery room, 70-year-old Monna Cleary’s children followed her surgery – 140 characters or less at a time.

Twitter is opening doors to the sterile confines of operating rooms, paving the way for families – and anyone else for that matter – to follow a patient’s progress as they go under the knife.

Most of the Cleary family chose to track the developments from a laptop computer in the hospital’s waiting room. But one daughter-in-law kept tabs from work.

“It’s real time information instead of sitting and not knowing in the waiting room,” said Cleary’s son Joe, hours after his mother’s surgery Monday at St. Luke’s Hospital in Cedar Rapids.

“It made the time go by,” said Cleary, who was joined by a brother, two sisters and a sister-in-law at the hospital. “We all feel it was a positive experience.”

His mother, who underwent a hysterectomy and uterine prolapse surgery, had given her OK for hospital spokeswoman Sarah Corizzo to post a play-by-play of the operation on Twitter, a social-networking site that lets users send out snippets of information up to 140 characters long using cell phones or computers.

Corizzo sent more than 300 tweets over more than three hours from a computer just outside the operating room’s sterile field. Nearly 700 people followed them. Eight tweeted questions to Corizzo about the procedure and a Cleary family member commented on how fascinating it was to follow the surgery.

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The primary goal of the Twitter posts was education, Corizzo said, but it had the added benefit of keeping the family informed during surgery. It also helps to raise the profile of the hospital.

The idea to follow the surgery on Twitter at St. Luke’s evolved after a similar surgery was Webcast several months ago.

“A lot of people would like to go into the operating room and see what happens but don’t want all the visuals and stuff,” said Laura Rainey, another hospital spokeswoman. “This is a more gentle way to help inform patients and consumers.”

The Iowa hospital isn’t the first to describe a surgery on Twitter. Others include Children’s Medical Center in Dallas, which tweeted in May when a father donated a kidney to his son, and Henry Ford Hospital in Detroit, where officials have tweeted about several surgeries since January.

Dian Luffman, a spokeswoman with Change:healthcare, a business that helps clients save money on procedures, said hospitals using Twitter during surgery is a sign that it’s entering the mainstream, especially among the 20-and-30 somethings.

“I think hospitals are trying to build relationships,” she said.

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