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Posted almost 5 years ago
They say if you need advise - go to the expert. You all are the experts and I need advise! Before you scream at me, know I am only looking for advice, not advertising!
I have patented garments for preemies. What makes them special is you don't have to undress the baby to adjust wires, belts, or tubing. They were designed so there is very little bulk, such as no folded over seams, and are made from Pima cotton. I have showed numerous hospitals and medical personnel these garments and I always get comments like "these are perfect for our preemies" to "it's about time someone came up with an outfit that has it all".
"Perfect" isn't getting these to the baby's. My intention is to ensure preemies don't have to endure scratchy clothing and help the nurses/Dr's. so they don’t have to keep taking the baby's clothes off to check belts and wires. They are in some hospitals but I want to reach out to more.
Without sounding like I am trying advertise here, can you tell me how to go about showing the line to the right NICU person. You all are way too busy to read any advertising I might send and you sure don't have time for someone to call and "sell" to you. Can you please recommend the best way to reach out and show that these garments really do work, for the baby and medical personnel?
Thanks for any advise you have!
94 postsback to top
| Posted almost 5 years ago
Personally, all the "new stuff" I've recommended & have adopted in facilities was first viewed at conventions.
It's not a cheap way to go, but definitely works. Each specialty convention has a vendor's section where the attendees hang out inbetween sessions.
I'd research what conventions/conferences are most popular with the neonatal crowd.
Also, don't forget testimonials from users (directors, nurses, parents).
The basic marketing adage is this:
Once you nail that formula, you're golden.